Alberto is a Spanish-born creative nomad. He’s currently Isobar Australia’s Creative Director, leading the agency’s creative efforts from its Melbourne office as well as helping shape the global brand as part of Isobar’s Global Creative Council.
Alberto’s been in advertising for more than 13 years, working across three continents. In Spain, Alberto worked at Ogilvy, Proximity BBDO and three-time Cannes Agency of the Year, Shackleton. He then moved to Vietnam as Phibious’ Regional Creative Director which, during his time, became the fastest-growing independent agency in South East Asia. It’s here that he created Coca-Cola’s global campaign for the 2014 FIFA World Cup.
He’s now in Australia, bringing all his European and Asian experience to Isobar after two years with The Royals—helping them become Independent Agency of the Year.
Alberto helps craft stories born from creativity and ignited by technology. Over the years his work has been recognized at major award shows around the globe. His passion for ideas, people and the planet has led him to become the creative lead for Isobar Good. This global social impact initiative aims to achieve the United Nations’ Sustainable Development Goals by partnering with brands on transformative initiatives to create a better future by design.
Alberto contributes to the industry by mentoring RMIT University students, lecturing for AWARD School and participating in Australia’s Communication Council initiatives.