Press, outdoor and viral campaign for Spanish soccer team Club Polideportivo Ejido, to promote the sale of new seasons tickets.
El Ejido is a tiny village on the south coast of Spain. Nobody is really from El Ejido, the majority of residents are seasonal workers from other parts of Spain and Europe. So, as a result nobody really feels like the local soccer team is “his” or “her” team.
That’s why to be a supporter you have to be a little bit crazy.
2008 DMA Echo Awards Bronze
2008 Ojo de Iberoamérica Bronze Integrated Campaign
2008 Ojo de Iberoamérica Bronze Loyalty Campaign
2008 Jonh Caples Bronze Integrated Campaign
2008 Cannes Lions Shortlist Integrated Campaign