My name is Alberto and I'm a Spanish-Australian creative soul. I’ve been in advertising for over 16 years working across three continents. During that time I built and led cross-cultural and multidisciplinary teams to create integrated campaigns, brand experiences and digital products that combine the power of storytelling with the creative use of technology, motivating consumer behaviour and driving engagement effectively.
Nothing but a rhythmic succession of jargon. The truth nevertheless.
I promote and integrate storytelling and innovation through digital, e-commerce and design. I believe in stories born from creativity and ignited by technology.
Building brands, defining strategies and finding ideas with narratives that integrate into digital ecosystems is my passion. A passion beyond Adland that is patent on my current involvement as partner and/or advisor in building a platform to introduce CBD oils and cannabis wellness in Europe with Uncanny, redefining house staging in Australia through e-commerce with House of Bower and challenging Nike’s and Adidas' global reign by creating the world's first female-specific football boot with IDA Sports.
I've contributed to the industry by judging several international award festivals, mentoring RMIT University students and lecturing for AWARD School in Australia, co-creating the industry committee in Vietnam in partnership with different universities and participating in Australia and Spain's Communication and Advertising Council initiatives.