Deakin University in Melbourne came to us with a mission: reach 17-year-olds during the most nail-biting week of their lives—final exams. These tests aren’t just any tests; they’re the golden ticket to their dream uni programme (or so they think), and the pressure is real.Instead of rolling out the usual "Deakin is amazing" spiel, we decided to give these stressed-out teens a breather. Our approach? Show them that Deakin isn’t just a university; it’s the place that’s got their back, even before they step foot on campus. Because who needs more stress when you’re already calculating your future in multiple-choice questions?
Results
11 million impressions
8 million people reached across 160 countries
424,000 video views
114,000 unique site visits (322% over plan)
275,000 page views
6,500 break requests
Front page of Reddit
8 million people reached across 160 countries
424,000 video views
114,000 unique site visits (322% over plan)
275,000 page views
6,500 break requests
Front page of Reddit