The challenge
To increase awareness of Deakin University amongst prospective year 12 students in the high pressure lead up to final exams.
The solution
We created a live stream website where students could request an item to be smashed by one of four characters using an array of implements, helping them relieve their stress without having to deal with the mess.
11 million impressions
8 million people reached across 160 countries
424,000 video views
114,000 unique site visits (322% over plan)
275,000 page views
6,500 break requests
Front page of Reddit
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