Hy Vong. Hope Cancer Center
FV Hospital is the Franco Vietnamese Hospital in Vietnam. It’s the best hospital in the country and one of the most successful in the region thanks to its cancer treatments. Due to this, they decided to create a specific cancer center call Hy Vong, the word in vietnamese for Hope. To launch this campaign we decide to use recovered cancer patients to inspired hope in people who is suffering cancer right now. We create a book called Stories of Hope, documentaries and print ads showcasing real stories to communicate that sometimes hospitals are missing the human factor, and hope it's one of the best therapies.