The Documentaries
Piaggio, Art of the Motorbike
This is the first Piaggio campaign for Vietnam. We brought 3 artist from Cambodia, New Zealand and Sweden to meet an international artist in Vietnam. We put them all together in a studios and we shoot them painting 4 different Piaggio Liberty. This is what happened. We also launched the campaign with print ads and one TVC for national TV. After a couple of months, this campaign will run in another 11 countries.