Vodafone. Blessed Bad Guys
During the 2010 Spanish Grand Prix, the entire country was overwhelmingly behind hometown hero Fernando Alonso and his team – Ferrari. Unfortunately for Vodafone, they sponsored the McLaren Mercedes team, Alonso’s number one rival. So to get fans engaged we created the Blessed Bad Guys Campaign – using the insight that in sports if there’s no bad guy – there’s no emotion. The campaign included TVCs, a website, games, DM and more. 2011 El Sol Bronze Campaign 2011 El Sol Bronze in Direct Marketing