During the 2010 Spanish Grand Prix, the entire country was overwhelmingly behind hometown hero Fernando Alonso and his team – Ferrari.
Unfortunately for Vodafone, they sponsored the McLaren Mercedes team, Alonso’s number one rival. So to get fans engaged we created the Blessed Bad Guys Campaign – using the insight that in sports if there’s no bad guy – there’s no emotion.
The campaign included TVCs, a website, games, DM and more.
2011 El Sol Bronze Campaign
2011 El Sol Bronze in Direct Marketing